I'm not going to lie to you here. I was completely unaware of El-P and his contributions to the hip-hop movement. Upon further review, El-P has been a massive force in the industry for the last decade. As the cofounder of owner and current CEO of Definitive Jux, El-P has had a major hand to play in the forwarding of Alternative Rap. His label includes, but is not limited to, such artists as Aesop Rock, Murs, and RJD2. Check out this comedic and twisted prequel to "The Full Retard" off of his new album, Cancer 4 Cure.